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Generation Logistics continues to future proof the profession in year two of its campaign

Posted 9th Feb

Generation Logistics, the industry-led logistics awareness campaign, is powering through the second year of its campaign to raise awareness of the logistics profession and find the next generation of logistics talent.

Launched in August 2022, Generation Logistics is an industry-led, government-backed initiative to future-proof the profession and ensure the resilience of the UK’s supply chains by attracting a diverse range of talent into the sector. Over the last year, it has delivered an innovative, comprehensive awareness campaign, championing individuals and ‘best in class’ organisations to highlight the varied and stimulating careers that exist across the profession.

Managed by the Chartered Institute of Logistics and Transport (CILT(UK)) and Logistics UK, the campaign has generated 3.7 million engagements with its social media posts, and 789,000 visitors to its Generation Logistics hub: The campaign has also created an ambassador programme and now has a network of over 300 individuals who work in the industry and champion the profession at school events or careers days.

In addition to the managing organisations and the Department for Transport, over 50 companies and industry organisations have signed up to be part of the campaign for its second year.

Generation Logistics Executive Sponsor, Phil Roe said, “When we set up Generation Logistics, we were adamant it had to be a cross-industry campaign and we are delighted to have such a wide range of organisations on board for our next phase.  In the first year it has been heartening seeing the industry working together for the common good of the profession and I’m positive this will continue into year two of the campaign.”

Year two of the campaign focuses on raising awareness of logistics as a career option among 13-24 year-olds, as well as educators in schools and colleges. Teachers can download logistics-themed curriculum-mapped resources that can be used to teach a range of subjects including Maths, Business Studies and Geography: In addition, Generation Logistics has introduced a careers guide to logistics available to every school and college in the UK, featuring case studies from the campaign’s Gold Sponsors as well as information about the wide range of careers represented in the industry.

The companies and organisations that have signed up to support Generation Logistics in its second year are (as of February 2024):



Maritime Transport Limited

ASDA Group Limited
CEVA Logistics Limited
Department for Transport
DHL International (UK) Limited
Eddie Stobart Limited
GXO Logistics UK Limited
Kinaxia Transport and Warehousing Limited
Maersk Logistics and Services UK Limited
Marshall Fleet Solutions
Prologis UK Limited
Tesco Plc.
Wincanton Plc.

Amazon UK Services Limited

Cubo Solutions Limited
DFDS Seaways Plc.
Europa Worldwide Group Limited
Hoyer Gas & Petroleum Logistics Limited
Hughes Driver Training
Innovate Freight
Kuehne + Nagel Limited
Martin Brower UK Limited
Metro Supply Chain Limited
Bis Henderson
Libra Europe
Swain Group
Ministry of Defence
National Highways Limited
Network Rail Limited
Premier Logistics
Skills for Logistics Limited
UKWA Limited
Welch’s Transport Limited
WH Malcolm Limited
X2 (UK) Limited

British International Freight Association

British Ports Association
Chemical Business Association
The Cold Chain Federation
Rail Freight Group   
Road Haulage Association
Road to Logistics CIC
The International Air Cargo Association                           
Association of Pallet Networks

Phil Roe continued, “Our job is to tell the story of logistics and the best way we can do that is to draw on the experiences of the world class logistics profession that we have in the UK. We would like to extend our heartfelt thanks to all our sponsors, whether they are new this year or have been with us from the start. Every day, these companies are solving supply chain challenges that keep the UK moving, but they are far from everyday problems.  Generation Logistics is passionate about showing how nuanced the profession is and demonstrating the variety of equally critical roles that exist within the industry.”

To register your interest for Year 3, please email